• mass-spectrometry-salesMarket assessment analysis which includes niche marketing activities to help define and then educate the specific segment where your product will have unique value and a strong competitive position. In addition, working with your in-house staff to define specific product applications to ensure a differentiated product position.

  • Representation at key conferences-PITTCON, ASMS, local mass spec discussion groups (Boston, NJ, Montreal, Toronto). Additional conferences specific to your product/applications may be added to the schedule if appropriate.

  • Lead generation and full consultative sales process activities to build a solid pipeline. Leads are qualified and turned to opportunities which will be worked to orders.

  • Direct in person 1-1 selling with customer visits within defined regions, and personal meetings at scheduled conferences.

  • Assistance with identifying, developing, and sustaining key opinion leaders (KOLs) for your specific product and applications.

  • Coordination of sample analysis and “proof of concept” activities and also onsite demo equipment (consignment) agreements and scheduling where appropriate for the sales process.

  • Regular feedback and reports from the various activities and pipeline indicators along with quarterly forecasts and market/product trends.